Star Tea’s marketing agency got in touch with us asking to redesign their iced tea cans and promote their new product.
We had the task of rejuvenating Star Tea's brand to appeal to a younger, active audience.
After creating their new concept, we had to come up with the POS and outdoor advertisements.
The main goal of this project was to do a full rebrand so Star Tea would communicate with a younger audience. We were asked to do a full redesign for their iced tea range and their new flavor, pineapple & mint iced tea.
We gave the cans a vivid look that communicated it as a cool healthy brand. Along with other channels of communication, we reinforced Star Tea as refreshing and young brand, setting a natural profile for the iced tea.
The goal of this campaign was to entice people to try this healthy and thirst-quenching drink.
So, we took the campaign to the streets, targeting busy people going about their lives.